Paulo Garcia

Design &
Art Direction

Ram Trucks

For drivers who pull boats, trailers and heavy equipment around, figuring out if a truck can handle the added mass is important. Designing a shopping tool that helped customers discover the strength of specific vehicles came as a really interesting but gratifying challenge to my team and me. Through prototyping, documenting and testing, we delivered a fully responsive, functional, fantastic-looking addition to ramtrucks.com

Visit ramtrucks.com/towing-guide
(@ SR_)

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Canon

To promote Canon's lenses, cameras and printers, I designed several OOH, magazine and digital ads.

(@ Free Studio)

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The Creator Class

Free Studio's platform collects, profiles and works with creators. I've designed digital ads promoting #TCC as well as the initial mobile site and some video supers.

Visit thecreatorclass.com

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@332.mps

The speed at which sound travels is also the name of an Instagram account where I post some of my travel shots along with a minute-long sound bite. I'm hoping to use this experiment as a chance to see if the experience and pace of Instagram can be augmented, by designing content that takes a little longer to digest than usual (kind of like "slow TV"). Take the time to look at still images longer, maybe listen to music you normally wouldn't.

Instagram: @332.mps

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TGM

Working with my friend Oleg, we ironed out the look and feel of TGM's branding (including logo lock-ups, typography, photo/illustration/pattern/colour usage, interior design suggestions, construction hoarding and print collateral) in time for their Singapore relaunch and imminent expansion across Asia.

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Iceberg Vodka

I helped concept, shoot, retouch and animate social content for Canada's Vodka: Iceberg Vodka—made from real icebergs in Newfoundland. We experimented with ways to make the brand look more premium, and we looked for opportunities to celebrate being Canadian.

(@ OneMethod)

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Nestlé
Nescafé
Carnation
Haagen-Dazs
Gerber

Creating social content for Nestlé's many brands involved sketching out and pitching concepts, making shot and prop lists, shooting them, retouching the images, and animating short videos. Other tasks included: waiting for the sun to set for the perfect shadow, removing every hair from a copywriter's arm and making boardrooms look like kitchens.

(@ OneMethod)

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Format

Format (fka 4ormat) is a portfolio-building tool geared towards creative professionals. The portfolio you're looking at right now was actually built using Format! Needless to say, I love the product. I was lucky enough to be part of their team briefly in 2013. They had me mock-up tear down pages, tutorials and marketing assets—for the app itself as well as side projects like Damn You Art School and Explore, Create, Repeat.

Check them out here: format.com

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Native Shoes

Keep it lite. That was the motto. I knew that if what I was designing wasn't even a little bit fun, I knew it had veered off-brand. I helped create OOH as well as print and digital ads for Native. I also helped create assets for the website, panels for tradeshow booths, tech drawings for the factories, laid out presentations for presentations and concepted some lite-hearted marketing ideas.

Visit nativeshoes.com

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Jordan

My first agency job: retouching and colour-correcting these Melo M8 sneakers and gear for the microsite.

(@ Blast Radius / Academy)

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Using Format