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Freedom Mobile


To challenge the "Big 3" incumbent telcom providers in the country, Freedom Mobile needed to make a bold bet on its brand. We created a design system for the carrier that matched the new look of their brick-and-mortar stores to tie in the offline and online shopping experiences. I helped conceptualize the look and feel for the redesign, prototyped several user flows, designed and organized countless modals/states/variations, animated a multitude of interactive elements and transitions, and worked closely with the client, development team, QA team and other designers to get the end product as closely to our concept as possible.

Using atomic design principles, I built out a robust design system for Freedom. Helping business analysts, developers, product owners and others get on the same page with regards to components and all of their various states and variations.

With Adobe XD and After Effects, I put together animations for interactive elements and proof-of-concept videos.



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Freedom Mobile


Art Director

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